Thinkhub in Collaboration With EDII Certification of eCommerce Entrepreneurship Program
Thinkhub-EDII
EDII and Thinkhub are planning to lunch a joint certification program in the name of “E-Commerce Entrepreneurship” for individuals aspiring to start business in the area of e-commerce. This course will be predominantly delivered online through prerecorded video lectures/content with periodic online live sessions for students.
Learning Objective
The main objective of the program is “New Enterprise Creation and Management leveraging E-Commerce”. To achieve the objective the course will focus on various aspects of starting and managing an enterprise. This course will help participants
- Develop motivation, re-inforce entrepreneurial traits and the spirit of enterprise
- Facilitate decision making process for setting up a new enterprise
- Learn and apply the e-commerce knowledge in practice for the successful and profitable operation of the enterprise
Material Includes
- Job assurance* of up to ₹24 lacs per annum** after course completion
- 17 Industry Certifications including top digital brands
- 200+ hours of online learning in first two months
- Practical Cases & Projects with Dedicated Student Success Mentor
- 4 months of practical assignments and 6 months of real-time projects
- Interaction with digital marketing experts and peers
- 12 months full-time Internship
- Online Course with virtual support
Duration
130 Hours of E-Learning Certificate Program.
The entire course ideally should be finished within 10 months from the date of registration. However, students can take their own time to complete the course. But the total duration may not exceed 18 months from the time of registration. Handholding will be done by EDII for a period of 2 years after the completion of the course.
The entire course ideally should be finished within 10 months from the date of registration. However, students can take their own time to complete the course. But the total duration may not exceed 18 months from the time of registration. Handholding will be done by EDII for a period of 2 years after the completion of the course.
Entrepreneurship Level I
Entrepreneurship Level II
E-commerce Professional Basic courses
B. E-commerce Professional Advanced Courses
Entrepreneurship Level I
| Unit No. | Topic | Description | Duration |
|---|---|---|---|
| 1 | Fundamentals of entrepreneurship | Overview of Entrepreneurship, Entrepreneurial traits and process, Indian SME sector, societal factors, government policies, economic infrastructure. | 1.5 hrs |
| 2 | Planning a new enterprise | This module teaches about small scale sector, importance of planning, government procedures, types of business and selection of appropriate form of ownership, choice of location, sources of financial assistance, institutional network and other relevant information related to project. | 1.5 hrs |
| 3 | Business opportunity and ideas | In this module students will explore business ideas and evaluate multiple options, government policies and its impact on their business. | 1.5 hrs |
| 4 | Marketing and product strategy | What is marketing and its relevance, concept of value chain, mass marketing, marketing research, estimating market demand, Product strategy, PLC, distribution strategy, Rural marketing. | 1.5 hrs |
| 5 | Making of an Entrepreneur | The students will be exposed to Entrepreneurship as a career, Understanding self, EI, Team building and leadership, Goal setting, Systematic planning, Overcoming failures | 4.5 hrs |
| 6 | Business Plan Overview | This unit will educate students on Business Plan preparation, promoters, constitution and statutory compliances, industry analysis, Assessment of technical feasibility, assessment of financial viability, implementation schedule, growth and exit strategy | 6 hrs |
| 7 | Entrepreneurial Finance | Role of accountant, financial statements, cash flow, cost and pricing, working capital management, operating cycle, cash credit and term loan etc | 3 hrs |
| 8 | Legal Aspects for entrepreneurs | Contract Act, Industrial Disputes Act, Wage Legislation, Income Tax Act, GST, and exposure to their Relevant Laws. | 1.5 hrs |
Entrepreneurship Level II
| Unit No. | Topic | Description | Duration |
|---|---|---|---|
| 9 | Business Model for entrepreneurship | In this unit students will understand the rationale of how an organization creates, delivers and captures values. They will discuss about developing a business model and understanding of canvas, patterns, design, strategy, process. | 3 hrs |
| 10 | Developing entrepreneurial skillset | Managerial skills, organizational structure, leadership, communication skill, negotiation skills, decision making and problem solving. | 3 hrs |
| 11 | Management in small scale business | In this unit the students will learn Quality concepts, manpower planning, Training and development, Performance appraisal, work motivation, self-management | 1.5 hrs |
| 12 | Growing your business | This module will help students acquire the knowledge and skillset to take their enterprise from start up to scale up, Stages of small business growth, the scale up challenge, process, culture and control. | 3 hrs |
| 13 | Ways and means of growth | Export procedures and documentation, Franchise, Venture capital financing and other means of business growth. | 1.5 hrs |
| 14 | Domains of Entrepreneurship | In this module, student has a choice of picking any area of her/his business interest.
| 6 hrs |
| 15 | Succeed as an entrepreneur | (Interaction with successful entrepreneurs) | 1 hr |
E-commerce Professional Basic courses
| Certification | Topic | Description | Duration |
|---|---|---|---|
| 1 | Fundamentals of Ecommerce | Get an overview of the E-Commerce management. This module will initiate the student into his/ her E-Commerce journey to become job ready | 2 hrs |
| 2 | Certified Ecommerce Web Developer | Learn to build the frontend of an ecommerce store from scratch all with your imagination without using coding or technical work with ongoing support from IIEC-Thinkhub | 2 hrs |
| 3 | Certified Ecommerce Operations Manager | In this module, student will learn E-Commerce Cash-flow Management, Power of Affiliates, Selling Information, Payment Gateways, Shopping Cart Solutions, inventory Management, Logistics. | 18 hrs |
| 4 | Certified Ecommerce Law Professional | This module teaches how to incorporate a business, the laws and also the Intellectual Property Rights such as Copyright, Trademark & Patents to protect an Ecommerce Business Model | 7 hrs |
| 5 | Certified Ecommerce Security Manager | Learn about E-Commerce Store’s Security & customer Frauds, developing ecommerce security planning, making the store hack proof and more | 7 hrs |
| 6 | Certified Retail Ecommerce Executive | Learn how to make a Retail Store Cashier less. Learn major design trends and techniques used by successful retailers around the world – techniques that they can implement themselves to improve shopper experience in their own stores. | 3 hrs |
| 7 | Certified Digital Marketing Professional | Practically understand Digital Marketing Strategies, learn to focus on every step of your customer, thinking like a CEO, Story Telling, Digital Marketing Tools | 4 hrs |
| 8 | GST for Ecommerce | Learn the Recent Update on GST and The Impact of GST on E-Commerce Businesses, Get thorough understanding of the GST tax regime and will be “GST Ready” for the coming future | 1 hr |
| 9 | Certified SEO Strategy Professional | Get the best-in class hands-on practice on all the industry-related SEO tools and applications to get Product Pages to Rank #1 on Google, Learn SEO that works for Ecommerce Stores. | 1.5 hrs |
| 10 | Certified Social Media Professional | Understand the basics of YouTube, Face book, Google+, Twitter, Instagram and blogging. Use social media not just for marketing, but for customer services & PR. | 2 hrs |
B. E-commerce Professional Advanced Courses
| Certification | Topic | Description | Duration |
|---|---|---|---|
| 11 | Certified Content Development Expert | Learn to develop over 42 different types of Audio, Visual & Text contents that can help your products to get sold online. Get Tools & Software to Practice content development | 2 hrs |
| 12 | Certified Content Marketing Professional | Learn the top Web content development by researching, writing, gathering, organizing, and editing information for publication on websites. | 5 hrs |
| 13 | Certified Drop shipping Expert | Learn why Drop shipping can be a profitable and exciting area for first-time entrepreneurs looking for a business to start. | 7 hrs |
| 14 | Certified Ecommerce & Global Trade Professional | Learn to sell products in wholesale (B2B ) globally and get a Professional Certification in “Ecommerce & Global Trade” | 30 hrs |
| 15 | Certified Marketing Automation Expert | Learn how marketing automation transforms email marketing to support multichannel marketing campaigns and increase lead generation and conversion | 1 hr |
| 16 | Certified Growth Hacking Expert | Learn what strategies make Uber, Airbnb and top e-commerce startups a billion dollar business. Learn the marketing hacks and growth secrets today | 2 hrs |
| 17 | Certified Affiliate Marketing Professional | Learn how creating affiliates around you can provide a steady stream of income for your ecommerce store. Learn difference of CPA, CPC, CPM & CPV campaigns for effective affiliate marketing. | 2 hrs |
Note: Video hours and the curriculum in the CEP Certification is subject to change as E-commerce is a dynamic Industry