Post Graduate Program in E-Commerce & Digital Marketing
About CourseSecure your career as a CXO for an E-Commerce business with the Indian Institute of E-Commerce, offered in collaboration with various E-Commerce startups incubated by IIEC. These are new startups and are in an early traction stage, startups are looking to build their dream digital marketing team. Learn 360° E-Commerce Campaign Mangement i.e., Digital Marketing, E-Commerce Store Traffic Generation, B2B Lead Generation, and subscription sales which are must for every internet startup. Get Hands-On practical learning and get salaries upto ₹24 LPA**.
What you’ll learn
1. Fundamentals of E-commerce
2. Certified E-Commerce Web Developer
3. Certified E-Commerce Operations Manager
4 Certified E-Commerce Law Professional
5. Certified Dropshipping Expert.
6. E-Commerce & Global Trade Professional
7 E-Commerce Security Manager
8. Certified Retail E-Commerce Executive
9. GST for Ecommerce
10. Certified Digital Marketing Professional
11. Certified Marketing Automation Expert
12. Certified Growth Hacking Expert
13. Certified SEO Strategy Professional
14. Certified Social Media Professional
15. Certified Content Development Expert
16. Certified Content Marketing Professional
17. Certified Affiliate Marketing Professional
The PGPM is a flagship certification program of Indian Institute of Ecommerce and it was launched in the year 2015. IIEC has trained and certified over 15,000 students so far. E-Commerce executives are a need of the time in the business world post covid-19 the demand of PGPM’s has increased and we are estimating that over 100000 e-commerce professionals will be required to manage Small and medium sized businesses in India alone. The program is 100% online and the jobs are also virtual/work from home as the e-commerce and edtech startups willing to hire our students are based online.
Step 1: Certifications – 2 Month:
The PGPM program for jobseekers is a 24 month online certification program, and the students learn 29 different certification programs in the 1st month, the student needs to successfully get certified, this is just 80-90 hours of on-demand video lecture so the students gets to know the fundamentals of the e-commerce business.
Step 2: Assignments – 4 Months:
Milestone and performance driven skill set development in a highly practical environment. Here the PGPM student is given the opportunity to work on practical assignments for the next 4 months to gain hands-on practical knowledge managing IIEC’s digital programs for better understanding of various social and search channels to become efficient with the technologies, the assignments are fun and entertaining yet challenging for some as it is a performance-based task. In the 16 week assignment we expect the student to achieve milestones and desired results.
Step 3: Practical Projects – 6 Months:
Once the student has successfully learnt the practical skills during the assignment then he is given the opportunity to access the 6 month performance based internship program. Every PGPM student works on E-Commerce product campaign management and the student’s primary task is to generate traffic leads and sales of an e-commerce product which can either be a physical good or a digital goods.
Step 4: Internship – 2nd year:
During internship the student will be working on building the startup from scratch such as creation of the e-commerce store, updating product listing, updating pricing, social media account management, performance-based evaluation on financial,sales results based on the requirement set by the startup.
Step 5: Placements:
Post successful completion of all the above 4 steps, the PGPM students will be given the opportunity to work for startups incubated by IIEC. Once they have gained satisfactory results as set by the startup they can get salaries upto Rs.24 Lacs per annum.
For example, if the PGPM student achieves the results then IIEC takes responsibility to provide them a job based on the salary slab agreed between IIEC and Startup. For instance an IIEC’s incubated E-Commerce startup in the clothing niche, they want to hire a PGPM who can generate x number of organic traffic, leads and sales in a given timeframe. Here the value x is subjective and the expectations by the startup is set up based on the historical data and analytics that digital marketers can achieve organically for an e-commerce campaign based on the current industry trends.
In certain conditions if a student is unable to achieve results even after completion of the 24 month program in that case IIEC do not guarantee a job due to the students performance issue and any claims over the program’s expected results will be disclaimed. By joining the IIEC’s PGPM program under the job assurance the student agrees that just by joining IIEC’s PGPM certification program the student will not be hired for a full-time job since it purely depends on PGPM student’s performance, knowledge, skills and efforts.
Please note**: If PGPM student is unable to perform and do not become job ready in the given timeframe, then IIEC will give the student free access to the program for a complete new term that’s 24 more months at no additional cost for the online course. In case, if the student is still unable to comply with the required set of skills even in the second free course term then IIEC’s job assurance terms and conditions shall become null and void and IIEC or IIEC’s partners will not be responsible for job assurance from here on and no refund will be provided in any circumstances. however IIEC will be glad to support you with job assistance and provide you lifetime course access, updates & support at no additional cost.
To make the program more interactive every student get one on one attention from an online support trainer who evaluate the students performance and guide them with ideas in order to make them successful however the students own skills and performance plays an important role in their success.