What is E-Commerce?, E-Commerce is buying and selling of goods and services online which is a sales-based business model. Secure your career as an E-Commerce & Digital Marketing Executive with the Indian Institute of E-Commerce, this program is for internal hiring by Indian Institute of E-Commerce in collaboration with various E-Commerce startups incubated by us. These are new startups and are in an early traction stage, startups are looking to build their dream digital marketing and digital sales team.