Creating a strategy before entering the online market is highly crucial. Multiple platforms and constantly enhancing technology has enlarged the landscape of the digital marketplace. Before going online, one must ask themselves, “Does my business require an online exposure?” and “Why does it require an online exposure?”
In this age most of the businesses, whether micro, small, medium or big, MSMEs require creating a digital presence. Then, the first question comes in; who are we communicating our business to? One needs to analyse if their target consumers, customers are going on an online to to do related search for their needs. An online consumer is no different than a consumer in a physical shop. The internet is flooded with options allowing your consumers to research, evaluate and compare. And hence, if you do not have any online presence then your target customer might get diverted towards your competition.
That is exactly why all companies, businesses are looking at their Digital Strategy very seriously for going online.
There is no standard magical mantra to take your business on top of all digital platforms. Every unique product operating in a market aims on meeting specific needs of their specific consumers. Therefore, there can’t be one strategy that can be applied for all kinds of businesses. Digital Strategy Experts suggest the following top tips to lay a foundation for forming a digital strategy.
Know your Business
As mentioned earlier, one must analyse if their business requires going digital. With the correct technology and expertise anyone can harness the benefits of online markets and explore new demographics with their fingertips. We must find if our products can create an impact on the online audience.
Know your Competition
Learning from your competition can be highly beneficial. By evaluating their methods and mistakes one can learn opportunities that can enhance their digital campaigns. Digital marketplaces have no boundaries and therefore it’s challenging to establish your brand. The technologies that allow you to connect with potential clients across the world also place you into a global competition.
Know your Customers
Once we know that our business has the potential to benefit the online audience, we must analyse the platforms that our audience is available on. Television commercials do not completely allow the producers to target their specific niche. However digital marketplaces allow the consumers to filter their preferences and make their shopping experience more personalised. Therefore, one must analyse and target few such platforms where their potential audience can be engaged.
Know what you want to achieve
Our goals must always be specific, measurable, achievable, realistic and time bound. In order to plan a digital strategy, one must emphasize on what they want to achieve within specific intervals of time. It could be setting a target of sales or number of followers on your social media platform. These goals can help us measure the success of our digital marketing campaign thereby indicating a successful strategy.
Know what you’re doing
In order to track the progress one must set Key Performance Indicators. This could help the organisation demonstrate whether their objectives are met or not. Instead of adopting the industry wide recognised KPIs, the organisations should set their own with respect to what they want to achieve.
Marketing is about people and not just technology solely. By adopting proper digital strategy about your product or service one can easily establish themselves in online markets.
BLUeSINGA is India’s top Digital Strategy Expert can help you to tailor-make Digital Strategy for your business and take you online with impressive braning and marketing ideas.